A company’s logo is important for its brand identity. It is a visual cornerstone of a company’s brand. The company’s identity is visually expressed through its logo, which along with the company’s name, is one of the main things that makes your business memorable.
Umang Agarwal, Chairman and CEO of Millenia Global and Director of MS Group, has built his brand identity keeping in mind the vision of the company. Born and brought up in Kathmandu, he attended St. George’s College, Mussoorie and later studied economics at the University of Manchester. He then studied Business Management at the Imperial College in London. He returned to Nepal and has been getting to know the ropes of the country and its people. A firm believer of ‘team-work makes the dream work’, he is an inspiring and determined businessman who’s here to stay.
Living: What inspired the birth of Millenia Global?
Umang Agarwal: MS Group is known for its diversification. I have wanted to get into business and do the things that haven’t been done successfully by MS Group. Thirty years back, when MS Group came to life, they didn’t want to take big risks. Our line of work is limited to company-based products. I want consumers to recognize us as a company, and that is going to be possible only with consumer- based products. Partnering with international companies is something I’m looking forward to. Staying in Nepal, there are brands and products we do not have access to and making that possible played a huge role in the inspiration that led to the birth of Millenia Global.
L: How did you work around building the name and logo of the company?
UA: I came across the word Millennium on the Internet a while back, and it stuck with me. After doing some research on the name and on the company I was building, Millenia Global was the perfect name that spoke about my brainchild without any explanations needed. Coll. Communications designed the logo. We spent a lot of time on the research and study on it. Every part of the logo has a meaning and a common man would understand just by looking at it. You can clearly make out the M and G on the logo. There is also a diagonal line which signifies positive growth. The colors have been chosen keeping in mind the culture and brand identity of the company. Different shades of brown have been used to show warmth and emotion, and gold signifies luxury that our company is going to provide customers in terms of availability and quality.
L: Why do you think a logo is so important?
UA: I think a company name, logo and tagline really adds to the brand value of the company. Today, if you see a Coca-Cola red curved mark from far away you will figure the logo out. A brand image is really important. It’s a trademark and that’s how your customers recognize you. Tomorrow, Millenia Global is going to have sub-heads and partnerships, and the logo will be present everywhere on products to let the customers know it is us.
L: What drives you to be so passionate about where you see yourself five years from now?
UA: I would like to refer the future with the past. In the past, Umang Agarwal was a very different person. I would be socially awkward and shy, be picked out last while being chosen for teams and was more of an introvert. Today I’m speaking with the chairman of multi-million dollar companies, working for myself and achieving new goals I set for myself every day. The board members of MS Group are looking forward to me working towards the growth of the company and have called me their future. That encourages me to start early in the day and work throughout. My uncle says, “When you are getting into work, your dreams too should be about your work.”
Recently, at the Frost and Sullivan meeting in Kathmandu, my uncle introduced me as the future of MS Group to various chairmen and some businessmen of the biggest companies in Nepal. That faith and encouragement from someone who has accomplished great things and seen the world is really motivating.
L: What is the one company logo that you really like?
UA: Unilever- Their logo a ‘U’ has icons included in it- which all represent something important to Unilever. All their icons have a meaning behind the brands they support.
L: What other CEOs do you look up to?
UA: (smiles) The chairman, CEO and visionary of MS Group, Mr. Shashi Kant Agarwal. He’s been my mentor ever since I thought of starting work. One thing I need to learn from him is his time management and punctuality. He can sign an agreement worth millions of dollars during a car ride; he can change your entire idea about working in business- its ethics and principles at the same time. Also, what I love about him is however much he loves and is passionate about work he still gives priority to family and relationships.
L: What do you do when you’re not working?
UA: I believe in fitness to keep my mind and body refreshed and healthy. We are the generation of Netflix! I am a man of many hobbies; I’ve been passionate about cooking and DJ-ing. These have been sidelined for a while, but in my spare time I do keep up with watching videos of Gordon Ramsey and Martin Garrix. I also like reading business magazines. I have two dogs, Fresha (husky) and Hugo (pug) who I adore.
L: Why come back to Nepal and not work abroad?
UA: Most of our generation leaves Nepal to study abroad and decides to stay there because of the lifestyle and work opportunities. We are the future of our nation and need to be present here to take our developing country forward. I trust that Nepal has so much potential and I will play my part in bringing that out to the world. Our products will be known as “Nepal ma baneko, Sansaar ma chaleko” (Made in Nepal, used all over the world)
Moreover, I’ve always wanted to work for MS Group and that is also part of the reason why I came back home.
L: The CEO is the keeper of the vision and of the strategy. You are also the founder of Millenia Global- so you are also the keeper of the culture. Is there a lot of pressure on you?
UA: Oh definitely! I do get scared at times about how I’m going to fare. I’ve been told by my family about the work pressure I’ve put on myself in the past months. The brands and products that Millenia Global is partnering with is a new segment that we are entering into. To understand that most of our time has gone into research and study. I like to be well informed about everything happening around in the business aspect in Nepal and the world. The retail market in Nepal is complicated and because we have never dealt with consumer- based products we are raw. Of course, I might fall but then I’ll rise too. So I’m taking my risks and have my team who’s there to assist me to sail my boat to its harbor.