Let me first ask you a question. What is Luxury? How do you define it? A silk Valentino scarf, vintage Chanel 2.55, or a Dior Lipstick? The physical appeal of luxurious goods is truly undeniable; everyone wants to own a high end brand products. Luxury as defined by the Romans – clothing was a symbol of status and power. Just as it worked in ancient Rome, people choose to invest to in brands rather than mere products. Luxury brands create a way to add a unique value to the item you own - something that would really want to invest in, value and hold on to.