2017 brings a wide range of phones into the market

The mobile phone industry has enjoyed a rapid growth in the Nepali market with a wide range of offerings. Major players in the domestic mobile market believe that 2017 was an amazing year and now one just needs to wait and see what 2018 has to offer.

Mobile phones have become an integral part of everyone’s lifestyle and consequently the demand has been growing exponentially. In 2017, mobile companies launched new models at very competitive prices. For instance, Samsung has a portfolio of devices catering to the masses at an affordable, Rs 10,000, rising up to Rs 100,000 or more for high-end smart phones. “Every year Samsung launches phones catering to all segments. This year we had S8, S8+ and Note 8 in the flagship segment, C9 Pro, C7 Pro, J7 Max, J7 Pro &amp and J7 Nxt in the mid-mass segment and J2 Ace, J2 Pro in the mass segment,” informs Pranaya Ratna Sthaphit, Head IM Biz, Samsung Electronics Nepal Office. In the flagship segment, the S series featuring the S8 and S8 plus have been the most popular models according to Sthaphit. “This is due to its cutting edge technology and features such as infinity display, low-lit camera and facial recognition,” he opines. In the mass segment, entry-level smart phone J2 Ace has been well liked for its refined design that provides better grip, well balanced performance with Quad Core Processor and various other consumer centric features. “In 2018 there will be many new models in the J Series, S Series and Note series with interesting and innovative features entering the Nepali market,” says Sthaphit. “Samsung has been the market leader and currently commands almost two-third of the market share in the smart phone segment of Nepal,” he adds.
 Chetan Oli, founder of The Oliz Store, one of the authorized resellers of Apple products is upbeat and feels that this has been a good year for IPhones. “The IPhone 7 had comparatively lower sales than the IPhone 7 Plus. The IPhone 7 Plus owes its popularity to its fantastic camera that is perfect for a country where people love clicking pictures all the time,” says Oli and adds, “There is a big hype for the new IPhone 8 and 8 Plus variants and there have been a lot of queries about IPhone X as well.
 Samir Dhungoda, Marketing Manager at TeleTalkPvt Ltd, authorized distributor of Gionee smartphones reveals that this year there has been an increase of about seven per cent in sales compared to 2016. According to him, Gionee has managed to capture 20 per cent of the market share this year with the launch of the models A1 Plus, A1, A1 Lite, X1, X1s and P5W (2017). “So far, the X1 has been the highest selling model because of its amazing battery life that lasts for a day and the 8.2 megapixel rear and front facing cameras,” says Dhungoda. “Gionee will soon be launching M7 Power followed by the M series and we are planning to re-launch 2016’s hot selling model in the S Series in 2018,” he adds.
 Kaushal Deo, Marketing Manager at LifeCom Pvt. Ltd, authorized distributor of Motorola mobile phones in Nepal informs, “Being one of the most awaited brands in Nepal, Motorola has already garnered a very good response in a short period of time. Our target is to capture 10 to 12 per cent of the smart phone market in Nepal.” Motorola has until now launched four models; Moto E4 Plus (Rs. 20,990), Moto E4 (Rs. 16,290), Moto C Plus (Rs. 13,990) and Moto C (Rs. 10,990). “The Moto E4 Plus with its stylish design, metal body, the latest stock Android and competitive pricing makes it our best selling premium model to date,” reveals Deo.  “Our major competitors are Samsung J5 Prime, Huawei GR5 mini, Redmi 3X Prime and Oppo A57. We will soon be launching the G, X and Z Series,” he adds.